Virtual Roundtable: The future of human and digital customer engagement in Vietnam

With the aim of creating a forum for banking leaders in Vietnam to discuss and share experiences with prestigious experts in the digital transformation process, IEC Group and Backbase co-organize Virtual Roundtable featuring the theme “The Future of Human and Digital Customer Engagement in Vietnam” on March 15, 2022.

Digital transformation is becoming an inevitable trend even for small and medium enterprises in Vietnam, in which the ability to deliver advanced digital banking services and digital currency management tools is now the major driving force for banks to deploy digital technology to expand and compete. Despite the pandemic’s impacts, survey reports show that new accounts opened at branches are still 10 times higher than those formed using digital platforms in several banks. This could be related to a distinction in how customers interact in person versus how they interact with digital platforms. Engaging clients through digital channels is becoming a key strategic goal for banks as they evolve.

The webinar provided useful information about the digital banking development trend in the new normal, breakthrough technology applications to attract, improve customer experience and engagement, and policies to develop the digital banking ecosystem, increase competitiveness, and generate sustainable growth momentum.

The panelists attending the roundtable included:

  • Mr. Nguyen Quoc Hung, General Secretary, Vietnam Banks Association;
  • Mr. Riddhi Dutta, Regional Director, ASEAN & South Asia, Backbase;
  • Ms. Nguyen Thuy Duong, EY Consulting Vietnam Chairwoman;
  • Mr. Tran Nhat Minh, Deputy CEO cum Head of Banking Technology Services, VIB;
  • Mr. Tran Dinh Khiem, Head of Digital Platforms & Services Digital Banking, Techcombank;
  • Mr. Nguyen Quang Thong, Deputy Director Of Business Division cum Head of Digital Bank, Nam A Bank.


International Events & Consulting Group – IEC Group takes the lead in B2B event management, marketing and consulting services. Over the years, we own, develop and organize a portfolio of brand-name conferences and exhibitions that serve customers across industries and provide connectivity and business-critical insight across communities of buyers and sellers. Leveraging the strength of hosting the large-scale summits, we also provide large-medium-small sized enterprises with a full spectrum of on-demand event production services delivering the best results and values. Apart from running a series of market-leading annual industry summits and tailored corporate events, IEC Group brings together our strong and long-term relationship with the public sector and partners coupled with great expertise and experience to offer the marketing and consulting services that help our clients to transform and grow business in Vietnam.

Ms. Quynh Bui
Marketing & PR Manager
M: (+84) 85 425 3636